Neuromarketing
Neuromarketing Predicted to Grow
http://www.marketingforecast.com/archives/3011
No more marketing research that consists of questions, discussion groups, comparing products, or sampling. Those days are over. Today’s new marketing research has evolved to much more hi-tech means…neuromarketing. It’s crazy that companies are turning to research that requires little participation from the individual. A cap is placed on the individuals head and it monitors the response to sight and scent. Who would have thought that technology advanced to this?
After reading this article it got me thinking about what stores do to capture their customers or evoke action from them.. Here’s what I have come up with from searching the web…
- Abercrombie & Fitch: dim lighting and fragrances
- M&M World in NY: pumps the scent of chocolate into their stores
- Sony: hints of mandarin origin, vanilla and cedar in their stores to entice women to buy more
- Starwood’s Hotel Westin: scent in their lobbies to make visitors feel they are at an upscale hotel
- NYC’s Memorial Sloan Kettering Cancer Center: scent of vanilla is used to reduce the anxiety in patients getting MRI’s
- Omni Hotels: scents of lemon grass and green tea are pumped into their lobbies
- Rolls Royce: reproduced the scent of their “Best seller, 1965 Silver Cloud” and sprays it under the seats to recreate the scent of “The Roller”
- Singapore Airlines: the scent of lotus flowers and bamboo forrests
